Influence me! (full interview)

Afternoon Extras

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Monday, 11 November 2019 - 10 minutes

From choosing a bottle of gin, to buying a pair of jeans, or deciding which movie to download…for good or bad you now have some help in the form of influencers. It’s a growing industry and now there’s even a chart of the most influential mummy bloggers, who can earn millions each year. Christy speaks to Jo Middleton - creator of the multi-award-winning parenting and lifestyle blog Slummy Single Mummy - and Ross Furlong from influencer agency Influbase to find out more.

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