Island-based company features in global Google campaign

Memory Lane Games aim to improve the lives of those living with dementia

The first company to be featured in Google Play’s 2025 global #WeArePlay campaign is from the Isle of Man.

Memory Lane Games uses reminiscence therapy-inspired games to engage people with dementia and Alzheimer's.

For the campaign, Google creates three-minute films and a blog to showcase the stories behind the apps.

Chief Executive and co-founder, Bruce Elliott, features in the short, which was filmed over three days in January:

Mr Elliott said: "To be recognised by Google and chosen to feature in the #WeArePlay campaign out of millions of apps available on the Play store is truly amazing. 

"This is incredible recognition not just for our team, but for the entire dementia care community we serve.

"The film crew really enjoyed their three-day visit to the Island in January and I’m delighted with the way in which they have captured our story and the Island’s charm.

"This global exposure will help more people discover Memory Lane Games and, ultimately, support our mission to improve the lives of those living with dementia and their caregivers."

He added: "A huge thank you to our Isle of Man filming locations - Hospice Isle of Man, the Crosby Pub, and The Engine House - for their warm welcome.”