The new bowling and leisure complex being developed in Ramsey is to be sponsored by Sure.
The 10-lane facility, which will include a children's play area, bar, restaurant and gym, is due to open in October.
Sure has secured a three year deal, along the same lines as Sure Skate, it will be branded Sure STRIKE.
The Island's been without a bowling alley for three years since the hall at Castle Mona closed.
Sure's Marketing Executive Kate Hegarty says they're very pleased to be associated with a new family attraction outside Douglas: