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Sentiment shift over gaming firms merger

William Hill investor shuns deal

Financial media reports suggest emerging opposition to a proposed £4.5 billion merger between sports bookmaker William Hill and PokerStars' owner Amaya Group Holdings.

Reuters says a leading investor in the bookmaker - Parvus Asset Management - sees the merger as having 'limited strategic logic', with the potential to 'destroy shareholder value'.

The Financial Times says William Hill's former boss Ralph Topping has also come out in opposition to the merger.

The company is still deciding on whether or not the tie-up would benefit the brand. 

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