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PwC releases CEO report

Chartered accountants with Manx office offers "a new take on talent"

The findings of PwC's 18th Annual Global CEO Survey have been published.

The chartered accountants with a Manx office interviewed 410 financial services CEOs in 62 countries for its report, titled “A new take on talent”.

Sixty-two per cent of them said they see lack of trust as a threat to growth, even higher than last year (59%).

CEOs have been striving to reshape culture and behaviour in the face of public disillusionment and continuing scandals within the industry.

But perhaps a less 'heavy-handed' focus on punishment, which runs the risk of creating an environment of fear, and more attention on nurturing and instilling a culture that rewards good behaviour could be a far more effective way forward.

The study highlights that a tough approach to inappropriate behaviour risks creating a climate of fear and breeding more unethical conduct in financial services firms – the opposite of what the public, regulators and firms want.

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