There's some pretty intense competition between the Isle of Man's two mobile phone companies at the moment.
Today, Sure is claiming to have become the first operator in the Isle of Man and the United Kingdom to make it permanently free, for its customers who pay monthly, to receive calls while travelling anywhere in the 48 European countries.
Another brand new 'deal' is free texts to anywhere in the world, as the company's country manager for the Island Mike Stanton explained to Graham Bell: