The Department of Tourism and Leisure has launched its 'Vision 2020' consultation document for the future of the industry.
Its priorities are conserving a long term future for the industry, marketing the product, 'working smarter' to obtain relevant information, leading effective partnerships and putting tourism at the forefront of a competitive and sustainable Isle of Man economy.
Tourism Minister Adrian Earnshaw (pictured) explained why the document had been put together to John Moss: